The answer is simple:

As I'm sure you've noticed, the info-game isn't nearly as easy as it once was.

Gone are the days when you could shake your booty on Instagram, link your $997 course, and bank 6-figure months.

And yes, although you could call this the "problem section" of this sales letter, it should be pretty obvious I'm not making this up to further my sales argument.

In fact, I would be shocked if you HAVEN'T experienced this yet.

See the evidence for yourself:

Millions of people are clawing for a hit of the online guru crackpipe...

The market is flooded with low-quality scam offers, giving the whole space a bad rap and making prospects even more jaded than they already are...

Skepticism and even downright hatred of people who sell info is higher than ever, even getting to the point where most people write you off as a scammer no matter how good your product is...

(Seriously, look up your favorite person in this space and within 30 seconds you'll find a Reddit thread chock full of basement dwellers foaming at the mouth with hatred for them. It's actually insane lol...)

Times are tough for EVERYONE, including veterans of the info-marketing trenches...

(The following are 4 email excerpts from an 8-figure A-list copywriter...)

And even the modern-day "young guns"... the biggest players in the game TODAY are admitting that selling info ain't so easy as it was in years past.

Take Iman Gadzhi for example.

Love him or hate him, in terms of sheer sales volume (estimated $100,000,000), he is one of the top info-marketers in the game right now...

And he recently uploaded a whole video talking about how much harder selling info has gotten.

Here's a little bit of what he said:

===

"Pretty much anyone could create just a generic sh*tty, and I said that in the most respectful way, coaching program. You could run Facebook ads to a basic funnel and print $50k, $100k, even $300k a month with ease.

I mean, people were making millions with simple funnels, basic email sequences and promises that seemed too good to be true because there was so much money flowing in the market.

Obviously with all the lockdowns with people having all of this disposable income the market just filled with so much more trust and excitement, you know, back then you had three to five times higher conversion rates. You had 60% lower ad costs and crazy day one cash collected rates.

I mean, you had buyers just wanting to throw whatever money they had at you.

The speculative bubble of customer trust finally popped in, I would say 2024 was when I really started to see it. In 2025, that same sloppy Facebook ad to VSL combo, it's now losing you money. That call funnel that used to convert at 10% from opt-in, now you're lucky to get 2%. The same customers that used to throw down on a $10k coaching program, now they're spending weeks researching a $97 low-ticket product."

If you are still trying to use 2022 strategies in 2025, it's like trying to come to a gunfight with a blade."

===

Wow, thanks man, that last line was really good for my sales argument.

Seriously though, call it Iman's new marketing angle if you want, but he's 100% right here.

The bar to compete in the info-game is getting raised.

And barring some miracle, they never will again.

As the market ages, it will only get more cutthroat.

And so...

With all that in mind...

What the actual frick do we do about this?

Quit selling info and run to McDonald's to fill out an application?

Of course not.

I'm not trying to sell you on the idea that info is a sucky business model and you should quit.

That would be pretty stupid of me considering that my business model revolves around partnering with people who sell info.

No. Info is still insane.

The scalability, margins, fun, and everything else that makes info the S-tier business model it is are not going away anytime soon.

There is plenty of money to be made. Millions, even.

It's just no longer the real-life "infinite money glitch" it used to be.

(Which was inevitable. Markets as broken as the info was in 2016-2023 cannot last long, and will always eventually correct themselves.)

But you best believe you need to prepare as "easy mode" starts switching off.

Because if you're caught with your pants down when that
happens... someone will gladly take your place.

Which begs the question:

How do you survive the impending "info-winter"?

Normally at this point during the sales letter most people would introduce a sexy new mechanism titled something like the "shadow conversion engine", then turn around and graciously offer to implement it. 😇

But we're both marketers here.

You're smarter than that.

And I'd be lying if I told you there's a single "magic pill" that'll triple your info-business.

Realistically, you have two options if you want to stay afloat in the 2025 info market:

1. Master a bunch of direct response skills

• Research

• Psychology

• Positioning

• Branding

• Offer structuring

• Copywriting

• Funnel structuring

• Etc.

Getting better at marketing will never make you poorer...

But is rereading "Breakthrough Advertising" and hand-copying

pre-internet Gary Halbert sales letters as high leverage for you as making content and fulfilling clients?

That's a question you'll have to answer for yourself... but I would guess no.

Getting even decent at a couple of these skills took me a few months of obsession.

We're talking minimum 8 hours per day.

And getting good to the point that what I do has been called "the best"?

That took almost 2 years.

Something tells me that you probably don't have enough hours in your day as it is...

Let alone an extra 8 hours in your day to throw around mastering direct response.

You're wearing enough hats in your business already.

But for me... this stuff just IS my business. And I really enjoy it.

I candidly think that option 1 is stupid for most people.

Unless you have literally zero cash to invest in having someone else who already has those skills do the work for you, there is no reason to do this.

So, run away from option 1 to the green pastures of option 2:

2. Get someone who's mastered those skills to do the dirty work for you

Huh, what luck. Well that progresses my sales argument nicely.

Seriously though, I don't think that this should be a very difficult decision to make.

We've already established that settling for "this funnel should prob convert lol" is no longer an option in the 2025 info-market.

So unless you want to spend hours every day for the next couple of months/years getting your direct response chops up, skip the wait, and hire someone to do the dirty work for you.

In other words, pick option 2.

Coincidentally, it seems a way to do that has just appeared below.

What luck!

No?

Makes sense, since I haven't answered the natural question:

Well, maybe you shouldn't hire me.

After all, there's plenty of fish in the sea, as they say.

But... the only way to find out is to look at the evidence.

The relentless bragging that will now ensue is not to make you think I'm cool but to give you all the information you'll need to decide if you want to work with me or not.

Here we go:

There's a reason I have been called a "wizard", a "savage"... and yes... even a "king".

I've written hundreds of pieces of copy in a multitude of markets and niches for all sizes of businesses, while banking many multiple thousands for overjoyed clients along the way.

What the heck is going on with that guy in the middle? He looks familiar and... oddly handsome?

Anyway...

I have worked on the most cookie-cutter biz-opp offers, to offers as obscure as courses for security guard licensing in Canada...

...as well as small $5k/m businesses to 8-figure "info-operations".

This has required honing and perfecting my copywriting system to be as bulletproof as possible—something I've spent the past 2 years doing.

Which is why, I suspect, my copy has had the pleasure of being repeatedly lauded as "irresistible", "absolutely insane" or "the best I've seen in a very long time".

Since it has worked so many times in so many different conditions, I can confidently say at this point that my system universally works to sell any offer like hotcakes, given that it is executed correctly, and that there's demand for the offer, of course.

I'm still a hot-headed upstart in the space, and at the beginning of my career, so I have no doubts I'll find some way to slip up eventually...

But... at the time of me writing this sales letter... I have an infallible track record of delivering strong ROI to every last client I have ever worked with, with every single one recommending me.

How?

Well for one, I actually still hone my fricking craft.

It's sad that the bar has gotten so low that THIS is something that differentiates me, but here we are.

Bros in this space are addicted to "leverage" and "scaling".

So much so that almost no one consistently practices the "low-leverage" or "unscalable" activities that allow them to deliver better results.

Most people get "good", and never improve from there.

Not yours truly.

I religiously practice the "unscalable" activities every single day, and publicly post my results.

I do this in two ways:

1. My video breakdowns of the info-space

2. My outrageously entertaining daily email list

You'll be hard-pressed to find anyone who practices as much as I do to get better at my craft.

I still actively study top info-funnels... and I write literal world-class copy to my list every single day.

This is all publicly, no less.

Perhaps you can find a couple of people that do funnel breakdowns on YouTube, and some people that mail their list daily... but I am the first person I've seen to actively do both.

Of course, this isn't a shill for my email list, but I figure it's worth mentioning what my daily readers say about my copy:

===

"I looove reading your emails xx"

"sh*t i gotta improve my storytelling, that story was funny af"

"have not seen copy this good in a long time"

"W email"

"Bro what kind of devious side-quests have you been taking on to end up in that situation 😭😭" (The email he is talking about was wild)

"copy is fire"

"You are a really good copywriter"

"Solid copywriting"

"Your emails are the best"

==

And of course, I probably read and study about 5-10 emails a day since I'm subscribed to every single top email marketer.

Other than just email stuff though...

You can still often find me deep in an old, obscure direct response book...

Or in a pre-internet sales letter from a master copywriter...

Or heck, even 20 minutes deep into a weird VSL selling some back pain product on YouTube.

Again, I just really like this stuff.

I've even created one of the largest collections of info-marketing resources in existence, which I give away for free as a lead magnet, since I've studied and catalogued so many resources over the years.

To bring this back to you:

I do all of this so that I can deliver better and better results for clients.

And the reason I'm telling you about me doing this... is so you can trust that I can actually do what I say I can do.

Setting aside copywriting though... I'm certainly no stranger to funnels either.

To date, I have personally funnelhacked 3,100+ info-product funnels... and given 1:1 consulting for 358+ of them.

Let me explain:

Back in my cold outbound days, my outreach method was recording personalized Looms.

This entailed funnelhacking a person's funnel, finding something to improve on it, and then giving that advice to the person.

I got REALLY good at this.

So good in fact, that in my heyday, I could often open up a funnel and know what needed to be fixed within 2-5 seconds.

I could do it so fast I would literally hit record as the funnel loaded because by the time the 3-second countdown finished I nearly always already knew exactly what they needed to do to as much as double the effectiveness of their funnel.

You might say, "Yeah, but that doesn't mean the advice was good."

Fair point. Except...

Once, in the middle of my cold outreach routine, I landed on a funnel from someone who runs a funnel optimization offer for info-businesses.

Now, keep in mind that this is like THE funnel optimization guy in the space.

I had watched several of the guy's videos before outreaching to him, and there's a fair chance you have too.

So we have ME, some young gun in the industry, telling the top funnel optimization guy how to optimize HIS OWN FUNNEL.

My own arrogance shocks me sometimes.

Anyway, I sent over my advice and logged off for the day, expecting silence at best and an "go waste someone else's time" at worst.

But in the morning, not only was I not ignored or insulted...

But thanked for my advice, and assured that it would "certainly" be tested out?!

I later learned on a call with him that my that my email was the first and only cold outreach message he had ever responded to.

Which is cool, yes, but I wouldn't be telling you this story if it ended with the online business equivalent of a "thank you" card.

No.

What I showed him was apparently of such high quality...

The very next day he wanted me to work with him on one of his biggest client's (3,000,000+ followers) funnel!

I still work with him regularly to this day.

What I'm trying to humbly get across is this:

I am really dang good at making funnels more profitable.

Because (just as one example), that 3,000,000+ follower "whale client" he wanted me to help "crack email marketing"?

I gained access to their GHL and then proceeded to absolutely beat the brakes off of every single last control email sequence the company had... each on my first try.

I'm talking about legitimately as much as 8Xing these dudes' stats in some cases.

And after that, I humiliated the previous record held for one of their yearly sales...

By doubling their sales revenue, with half the list size they had from the record year.

(I also later learned that when I started mailing and then beat that record, the list was STONE-DEAD and had not been mailed in over 4 months, but that's another story. 🥴)

All of the above ^ to say that I'm confident I can create very handsome results for you in your info-business.

After all...

I just got you to read over 2,000 words of an advertisement.

This is a bit of a pivot, but do you know just how many dang ads a person sees a day?

Literally thousands.

And yet... out of all of those... you chose to not only click on... but READ 10 minutes deep into mine.

And think about this:

I'm playing in probably the most sophisticated B2B market in the world.

If you, (a busy entrepreneur, no less) KNOW what you're reading is an ad, and yet you've STILL read it, then what kind of Jedi mind tricks do you think I can pull off on your prospects?

Probably some pretty dang insane ones.

"Maybe your system works, Trystan, but how do I know it'll work for ME?"

This is why:

Instead of simply claiming that I can come into your business and improve your marketing, I’m actively demonstrating RIGHT NOW how I command attention, differentiate myself, and create desire.

So if you like what you've seen so far, and want the same for your business... the next step should be clear.

I don't have one of those boring boilerplate "I help" offer statements because each business has different needs.

Perhaps all you'd like me to do is write a one-off sales letter, some emails, or a landing page.

Perhaps you're launching a new product and would like to try a different funnel.

Perhaps you haven't even launched your product yet and you'd like me to build out your whole funnel.

Of course, I don't know.

But there is one thing I do know:

My bread and butter are funnels and copywriting. 😋🤤

I'll expand my offer stack eventually, but for now I'd rather stay niched and stick with what I am DISGUSTINGLY good at.

Which is funnels and copywriting.

Because if it has to do with funnels or copywriting, I will kill it. 😈

I hope I've made myself clear.

But don't get yourself too excited yet...

Because I do not work with everyone.

Here are my 3 rules:

1. If working with you conflicts with my worldview (Christian), I will not work with you.

2. If your product sucks, or you're out here to scam people, I will not work with you.

3. If I cannot get along with you, I will not work with you.

If everything checks out there, we'll do just fine.

I also want to mention something I think you'll like:

Another benefit of working with me right now is that since I'm currently trying to scale this offer super leanly, I will be the one handling 100% of everything.

Market research, copy, funnel structure, everything 100% DFY by yours truly. 😊

Now...

If you like the sound of everything thus far, the next step is for us to hop on a call to chat.

You will not be speaking with some 16-year-old closer itching to get a commission.

You will not be speaking with a "trusted member" of my team.

As for right now, (I see this changing in the future) you will be speaking directly to Trystan Swindall.

This is not your typical "sales call" with a closing framework.

I don't do hard sales tactics, which should be abundantly clear by the tone of this sales letter.

The call will be us having a candid conversation about your business, what's working, what's not, etc.

If there's a way to fit me into the equation? Great.

If not? No big deal.

Which leads us to a critically important point:

If you are an energy vampire who just wants free advice, go find someone else to suck the life out of, because I refuse to let it be me.

Again, if we go through the call and end up not working together, that is A-Okay with me.

But do NOT book this call if your goal is to extract free value out of me.

That is a waste of my time, and yours, since I will be able to tell, and I will not play your games.

At some point I'll probably even slap a refundable $100-$500 "real person" deposit to even book one of these with me, which should get rid of that problem.

But until then, don't book the call if you are not considering working with me.

Now...

You've made it to the final section before we wrap this up.

It's time to turn your brain on and make a decision.

You know your business better than I do...

And I believe I've given you more than enough information to make the best choice for your situation.

If you think that my services might just be exactly what you need to quickly start selling truckloads more info, then you're ready to scroll down, read the final section, and let's talk.

Otherwise, I hope you enjoyed this sales letter.

Scroll down if you're ready 👇👇👇

Wow, you're still around.

This is sure getting serious.

We actually might just be a good fit to work together!

What fun!

That's actually kind of exciting.

Okay, well, the fact that this page is active means I'm open for calls. Lucky you!

That said, I'm rarely more than 1-2 clients away from being full.

And again, I truly do not work with everyone.

It's finally time.

Click the big red button below, and let's see if we can't make out like bandits with info.